Over the course of his career, Larry Lawfer has perfected the practice of creative partnership, bringing his unique insight and leadership to a wide range of collaborative communications projects designed to build measurable brand value for his clients.

“Larry is an unusual storyteller. He has applied his extraordinary blend of intelligence, curiosity, empathy and understanding of people to each of the projects we have contracted YourStorys to do for us,” states Ron Jones, COO of BostonIVF.

“After 20 years of providing visual communications to advertising, corporate and institutional markets,” Larry explains, “I founded YourStorys to employ the skills my two decades in the industry revealed: an exceptional ear for hearing more than what is said and an eye for seeing more than what appears on the surface. As an interviewer, my gift and my passion is identifying the inscrutable key that unlocks communication between people. This set of uncommon skills allows me to draw my subjects into collaboration with me, the audience and the lens and to tell the story that’s waiting to be shared.”

The results are captured, edited, enhanced and disseminated using the most advanced technology available. The advent of non-linear digital editing has enabled YourStorys to deliver brand expression to its client-partners in a powerful and cost-effective manner. The creative team’s compelling testimonial documentary style gets to the heart of each subject and renders unsurpassed results, with clients giving testimony to an impressive ROI.

As a member of the CEO Roundtable for MITX (Massachusetts Interactive Technology Exchange) and an ongoing judge for the annual BIMA (Boston Interactive Marketing Alliance) Awards, Larry is in an enviable position to see and evaluate each new technology as it launches into the market. Prior to this Larry was the New England co-president of the ASMP (American Society of Media Professionals) and was appointed by his peers to represent all regional presidents to the National Board. Larry has long been involved in donating time, energy, resources and powerful communication skills to the various charities he is involved with. The Julie Fund, Mass General Hospital’s efforts to cure certain types of ovarian cancer and The International Mesothelioma Program of Brigham and Women’s Hospital are just three of the programs Larry and YourStorys have helped significantly in the last two years. Delivering service to the community and measurable brand value to clients has been the hallmark of his career.

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